A web designer is essentially in a supporting role. S/he is supposed to have sound knowledge of design fundamentals and web production techniques. S/he is involved in the project at every stage, so that s/he understands the whole project life cycle.
What does a Web Designer Do?
A web designer is expected to:
→ Assist in project conceptualization
→ Create workflows for developers and clients
→ Follow brand identity norms
→ Make effective use of typography and images
→ Create digital advertising assets (like banners, rollovers etc.)